I’m Paul Sturrock, I  developed Simple Venture Design because I believe business design is neither art nor science, it’s a craft.  Hence the need for a toolkit which combines creative tools with analytical ones.

I started my  management career in Silicon Valley with ACS, a medical technology start-up that pioneered angioplasty,and was acquired by Eli Lilly. I was promoted to a series of senior posts, including CFO for a Corporate Venture Unit, Managing Director in Germany and Spain, and European Director for Gynecare, a start-up subsequently acquired by J&J.

I then joined Gorilla Park, a pan-European technology incubator and launched their venture investment and acceleration operations in Sweden as Managing Director.

I founded Slingshot Venture Development in 2001. My clients have included tech companies, acceleration incubators, technology transfer programmes, early stage investors, and digital design studios. 

I have also designed and delivered entrepreneurship programmes at City University, Central Saint Martins, Hong Kong University and in Nigeria.

I have a BA from Reed College, an MBA from the University of Washington, and an MA (Distinction) Innovation Management from Central Saint Martins College of Arts and Design.

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