If you want to make a real difference, use all the tools

If you want to make a real difference, use all the tools

About a year ago I got into a frustrating debate with some friends who were in the business of kickstarting digital startups for charities.

They kept rejecting interesting ideas addressing big problems, because they wanted to restrict themselves to products which were strictly digital. They didn’t want ideas that required significant offline resources.

I kept trying to make the point that the really interesting problems aren’€™t exclusively digital, so they can’t be addressed by digital technology alone.