The aim of this course is to develop familiarity with tools that integrate creative approaches to entrepreneurship including design thinking, lean start-up, and effectual entrepreneurship.
The course starts from the premise that business is fundamentally a creative undertaking and helps students to develop an entrepreneurial mindset as a creative habit. Through a series of progressive exercises, participants will gain experience in applying these tools to iteratively design a business venture.
Key Stages include:
- Customer discovery and idea generation;
- Prototyping and validating the value proposition;
- Value mapping and strategic business model design;
- Initial implementation roadmap
